Social Media All A-Twitter: CUs Act via 'Don't Tax' Virtual Rally, Interest Overwhelms Servers

Posted by Marissa Anema Thursday, October 03, 2013 11:12:00 AM

WASHINGTON – The call of "Don't Tax My Credit Union!" was amplified Wednesday, as CUNA launched its first virtual rally.

Facebook and Twitter users across the country joined other credit union supporters gathered in Washington to speak up and send a united message to the U.S. Congress during CUNA's online tax status rally.

CUNA President/CEO Bill Cheney kicked off the rally at Credit Union House by encouraging online viewers to tweet their members of Congress. He noted that "credit unions are tax exempt because we are member-owned, return earnings to our members and exist only to provide financial services to our members. None of that has changed in more than 100 years," he said.

Reaching out to members of Congress and educating them on the credit union tax status issue was the main goal of Wednesday's online rally, and credit union members across the country responded to the call.

In Oregon, Oklahoma, and Ohio, the #DontTaxMyCU hashtag became a trending topic on Twitter. In Washington, credit unions got double the result, as both #DontTaxMyCU and #CURally trended in that state. Elsewhere, credit union leagues held rally viewing parties, while others set up laptops in their lobbies to help their members share their love for their credit union with members of Congress.

The rally also highlighted the great things credit unions are doing across the country, including a video that demonstrated how North Carolina credit unions are putting people above profit.

More than 10,000 people visited the Don’t Tax My Credit Union (DTMCU) Web site in the hours leading up to and following the rally, and more than 1,800 email messages were sent to lawmakers on Wednesday.

CUNA is working to tally the total number of tweets and impressions that were made during the rally. 

The overwhelming interest in the 2 p.m. Credit Union House event pushed servers to the limit locking out many from participation in the virtual rally itself. It has been archived and is currently available on The Hill Web site and CUNA will be adding it to the DTMCU Web site later today.  

CUNA is encouraging credit union supporters to continue emailing and tweeting their lawmakers even if they’ve done so already. It’s all about the numbers at this point, according to NJCUL Director of Government Affairs Chris Abeel. 

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