NJCUL Launches MBL Reform Media Campaign as Nationwide Call-to-Action Continues

Posted by Marissa Anema Tuesday, April 03, 2012 10:39:00 AM


WASHINGTON – NJCUL President/CEO Paul Gentile is calling on credit unions to continue—and to redouble—their member business lending (MBL) advocacy efforts during the current congressional recess.

Senate Majority Leader Harry Reid (D-Nev.) has pledged to bring the MBL bill to a vote in the Senate. While the precise the timing is unclear, it is likely to occur soon after the current two-week recess, according to Gentile. “It’s imperative for credit unions, and small businesses, to ramp up their grassroots efforts right now,” he said. “There’s more at stake here than just MBL reform. Our very reputation as a grassroots powerhouse and the success of all future legislative efforts are on the line,” he continued.

In addition to the credit union grassroots Call-to-Action, NJCUL yesterday launched a media campaign that includes Internet and radio ads. The ads inform the general public about the issue and encourage them to visit the NJCUL’s Help Us Create More Jobs Web page at www.bankingyoucantrust.com where they can learn more about the issue and join the grassroots campaign. The Web page offers a number of tools including sample letters, talking points, and a draft op-ed piece.


A sample of the MBL Web banner ad being used as part of NJCUL's MBL media campaign launched yesterday.

A sample of the NJCUL’s Web banner ad and radio commercial message are available on the League home page at www.njcul.org

Lawmakers will return to Capitol Hill the week of April 16. A Senate floor vote could occur anytime thereafter.

The nationwide “all-hands” Call-to-Action continues. Credit union professionals, volunteers, and members, and their families and friends, are asked to visit the Credit Union Online Grassroots Action Center where they can easily send pre-drafted emails to New Jersey’s senators in support of this taxpayer free, common sense approach to job creation.

They are free to customize their emails with their unique small business and/or credit union story.


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