Monday, November 07, 2011 11:28:00 AM
With the potential of becoming an ongoing movement that has only begun to make waves, Bank Transfer Day's full affect on credit unions remains to be seen. However, the affects have already been felt by New Jersey credit unions by way of a dramatic rise in hits on FindACreditUnion.com and aSmarterChoice.org over the past week leading up bank Transfer Day, Saturday, November 5th. Between 11/1/11 and 11/6/11 New Jersey credit unions received 45,315 hits on FindACreditUnion.com and aSmarterChoice.org, almost quadruple the number received in an average month.
The League, CUNA, and the media have already begun hearing anecdotal stories from credit unions that took part in the Bank Transfer Day movement on Saturday and/or saw an influx in member inquires leading up to and on Bank Transfer Day.
We at the League ask our member credit unions to let us know how your credit union got involved in the movement and what results your credit union saw. Did you see an increase in new member sign-ups over the weekend? Did existing members bring family members/co-workers in to sign them up? Let us know by emailing your story to firstname.lastname@example.org.
League employees will also be following up with member credit unions today with phone calls to determine how Bank Transfer Day played out at each of your credit unions.