Increase in Tweets Pays Off; @BankingYouTrust Increases Followers Including Cory Booker

Posted by Marissa Anema Thursday, June 20, 2013 11:13:00 AM

HIGHTSTOWN, N.J. – When the New Jersey Credit Union League launched its consumer advocacy Web site, BankingYouCanTrust.com, last year, it also created a Twitter handle to promote credit unions in the social media realm.

In recent weeks, the League has beefed up its social media presence with its consumer advocacy handle @BankingYouTrust. The account has received 29 new followers in just a couple weeks—even Newark Mayor Cory Booker is one of the latest new followers. 

“NJCUL has always had a strong social media presence for the association, even winning a CUNA award in 2009 for its efforts, but this is our first foray into social media targeted toward consumers and having a prominent figure like Mayor Booker follow us will hopefully boost our success in this arena,” said NJCUL Director of Marketing & Communications Candice Nigro. 

Follow all of the New Jersey Credit Union League managed Twitter handles listed below: @NJCUL@BankingYouTrust, and @CURealityCheck.

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