JAMESBURG N.J. - On Tuesday, December 7, 26 credit union professionals attended NJCUL's one-of-a-kind Marketing Conference.
At the full day event, attendees were given the chance to network and share ideas with their peers while hearing from inspiring and informative speakers on topics ranging from loan marketing strategies, creating "WOW" member service, opening a student branch, and staying viable in the 21st Century banking marketplace.
Eloquent Online's Jason M. Dias presenting "The Power of Performance"
Jason M. Dias brought his unique approach to speaking to the conference, complete with a live band and sing-along. One of Jason's mantras throughout his session was "Your style is more important than your stuff"; in other words, we all sell banking products and therefore cannot successfully differentiate ourselves from banks by our product offerings alone. He discussed the concept of how music enhances our ability to retain information and impacts all generations. His session, "The Power of Performance", taught attendees the importance of performing for your members by performing for you and how to make your brand "the song your members can't get out of their head."
Valerie Metzker discussing the process of opening
CUNJ's Blue Devil Student Branch in Ewing High School
With a student branch up and running since October, Credit Union of New Jersey's (CUNJ) Valerie Metzker spoke about the "Long and Winding Road to Opening a Student Branch". Metzker covered the process of building a relationship with a school district in order to get the OK to open a student branch and the complex task of actually following through; finding and training a student volunteer, setting up the location and technology, marketing the branch to student, and much more. Ewing School District Superintendant Michael Nitti joined Metzker in telling the tale of the three-year process of opening CUNJ's Blue Devil Branch.
The always-dynamic Rory Rowland closed the conference with his two sessions "Successful Loan Marketing Strategies" and "The Net Promoter Score" keeping the audience on their toes with cheers and even a magic trick. Rowland covered a slue of marketing strategies to "steal" loans and to market them to members and non-members. He also provided attendees with a number of resources and tips, including the benefits of using the Net Promoter Score to reach out to members and grow from their feedback. Closing the conference, he held a brainstorming session of 30 Ideas in 30 Minutes, during which attendees shared strategies and ideas with the entire audience.