NJCUL’s Statewide Banking You Can Trust Consumer Awareness Campaign 

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Credit Union Asset Size Suggested Contribution

Click Here to View our 2017 Media Plan, which includes:

Under $500,000 $100 Television Advertising        Outdoor Advertising
$500,000 - $1 million $200 Radio Advertising              Digital Advertising
$1 million - $5 million $300  
$5 million - $10 million $500  
$10 million - $25 million $750  
$25 million - $50 million $2,500  
$50 million - $100 million $4,000  
$100 million - $250 million $5,000  
$250 million - $500 million $6,000  
Over $500 million $7,000  

 

Financial Reality Fairs

An important component to a responsible financial lifestyle is saving. In the Financial Reality Fair experience, students meet with Financial Counselors who help them explore the importance of planning for future needs and preparing for future financial challenges through savings. While the Fair will tempt students to spend their income on “fun”, the Financial Counselors will bring the focus back to saving and thrift practices.

New Jersey schools are now required to provide high school students with financial literacy. A Reality Fair is a unique way for credit unions to help schools fulfill this requirement – allowing students to have fun while learning about finances in a hands-on, real-life way – while also teaching them the benefits of joining a credit union.

Since its inception in 2010, the Financial Reality Fairs program has reached over 6,900 students. In early 2013, the program modified its offering to be relevant to college students at the New Jersey City University and Ocean County College as well as for the junior high school students at the Thomas Wallace Junior Middle School. 

As of January 2017, New Jersey credit unions have held a total of 55 Reality Fairs across the state.