> Webinar: Facebook 101 Getting Started: Policies, Risk Assessment & Next Steps

Wednesday, February 13, 2013
3:00 PM Eastern Daylight Time
4:30 PM


Your credit union has finally made the decision to jump into the world of social networking and wants to start using Facebook. As the world’s number one social network, it’s certainly a good place to start. Over one billion people are part of this global community. Since “you never get a second chance to make a first impression,” how can your credit union prepare for the transition into the online social world?

What steps are needed to get started quickly, but also ensure you’ve dotted your “i”s and crossed your “t”s? This session is intended for the newer business user to Facebook. It will address the issues surrounding Facebook and how they impact a credit union’s participation and engagement strategy.


  • Document the important conversations leading to your credit union’s involvement in social networking, including proper risk and readiness assessment tool strategies
  • Compliance risks: advertising, retention, and liability
  • Is Facebook the right place for your credit union? Setting accomplishment expectations
  • Importance of staff training so employees understand why your credit union is launching a Facebook page and how to communicate this to members
  • Whether to provide Facebook access to credit union employees and the pros and cons for giving them access
  • Basic elements of Facebook page layout: how to leverage the cover photo, applications, and timeline to ensure people are informed and keep coming back
  • Content-creation strategies: get your posts seen by understanding Facebook’s EdgeRank and what it means when you produce page content

This informative session is designed for both senior management as well as the hands-on marketing manager. Anyone involved in, or responsible for, the marketing and promotion of your credit union will come away with good ideas that can be implemented.

ABOUT THE PRESENTER – Eric C. Cook, WSI Internet Consulting
Eric Cook was the driving force behind many of his bank’s strategic technology initiatives, taking his community bank online in 1995 as one of the first “hometown” banks in the nation with a web presence. He brought customers real-time online banking capability and a variety of other online conveniences in his 15 years with the bank. Starting as a teller, and culminating his career as a as regional president for a Michigan-based, publicly-traded community bank, Eric left banking in 2007.

Eric now owns his own consulting practice, focused on helping organizations (especially financial institutions) better understand and leverage the power of the Internet as a strategic business tool. He uses hands-on experience combined with state-of-the-art Internet solutions to help clients achieve online success through creative web development, online marketing, and social media strategies.

PLEASE NOTE: Your registration fee allows you to have one telephone connection. However, as many people as you like may listen from your office speaker phone.  If you register for the webinar, your registration fee also includes one internet connection from a single computer terminal.


The LIVE WEBINAR option allows you to have one telephone connection for the audio portion and one Internet connection (from a single computer terminal) to view online visuals as the presentation is delivered. You may have as many people as you like listen from your office speaker phone.  Registrants receive a toll-free number and pass code that will allow entrance to the seminar. The session will be approximately 90 minutes, including question and answer sessions. Seminar materials, including instructions, pin number, and handouts will be emailed to you prior to the broadcast. You will need the most current version of Adobe Reader available free at www.adobe.com.

Can't attend the live webinar?  The ON-DEMAND WEB LINK** is a recording of the live event including audio, visuals, and handouts. We even provide the presenter's email address so you may ask follow-up questions. Approximately 1 week prior to the webinar, you will receive an email with the web link. This web link can be viewed anytime 24/7, beginning 6 business days AFTER the webinar and will expire 6 months after the live program date.  But there's more . . . AS AN ADDED BONUS, you will also receive a FREE audio/visual CD ROM.* The CD ROM includes the original audio/visual presentation, the question and answer sessions, and the handouts. Use the on-demand link or this "off-the-shelf" training program for those that could not attend the live seminar and for future training.

*CD Rom for PC use only
**All materials are subject to copyright and intended for your credit union's use only.

NEW! Listen on your iPad, iPhone, or Android. Instructions will be emailed to you with the on-demand link.

$199.00 Webinar per connection
$199.00 Archived On-Demand Web Link & Free CD ROM
$249.00 Both Live Webinar & Archived On-Demand Web Link & Free CD ROM

TIME: 3:00 p.m. - 4:30 p.m.

To register and pay by check, email Mary Zelinsky at mzelinsky@njcul.org and your credit union will be invoiced. To register and pay online, click here.