Tuesday, March 11, 2014
Eastern Daylight Time
CafeGive Social Media 101 for Credit Unions
Social media gives credit unions an unprecedented way to build an online community of members and to create new connections with members, partners and the community at large. Social media channels are being utilized effectively today in a variety of ways, and establishing the right channels for the right messages is the first step to beginning this journey.
This webinar is designed to give attendees a consolidated view of the options available in Facebook, LinkedIn, Twitter, and other channels to help focus the investment and set expectations on results. Topics will include best use of each channel, advertising opportunities available, budgetary and operational considerations and how to establish both strategy and measure of success.
Learn which channels can support your goals, and what steps you need to take now to establish your credit union brand as part of the thriving social media networks available to you.
Social Media networks overview – Facebook, Twitter, LinkedIn, Pinterest and other emerging channels
Identifying the right social media channels for your goals
Setting goals and metrics for success in social media marketing
The fundamentals of creating your corporate accounts
Budgeting for social media marketing, advertising and staffing for success
Real live examples of success stories and things to avoid
Strategy outline with suggested goals and objectives
Step-by-step guide on setting up and managing social media channels
Budget worksheet for social media marketing investments
Suggested marketing campaigns
Who Should Attend
Marketing Directors, Marketing Managers, VP of Marketing, Social Media and Community Managers, CEO, CMO
Speaker: Sandra Morris
Sandra Morris CEO and Co-Founder at CafeGive Social is a marketing strategist, product specialist, nonprofit board member, and a seasoned speaker on topics including corporate social responsibility, leadership, and social media. Prior to CafeGive, her roles included CIO for Intel Corporation and Senior Executive and VP of Consumer Images Services for Kodak.
Time: 3 p.m. to 4 p.m.
Cost: $99 per connection
To register and pay by check, email Mary Zelinsky at firstname.lastname@example.org and your credit union will be invoiced. To register and pay online, click here.