Effective business writing is an essential skill for member communications, career advancement, and business success. Your ability to write powerful, persuasive documents that command readers’ attention, communicate your message, and convey your leadership skills can help boost your credit union’s bottom line and polish your professional reputation. Whether you are an entry-level employee embarking on a new career, a mid-level manager being groomed for leadership, or a C-level executive communicating with decision-makers, effective business writing is integral to success.
Don’t let ineffective writing muddle your messages, confuse your members, or derail your career. Designed for credit union professionals who seek real and immediate improvement in their business writing, this entertaining, instructional program delivers. A must for anyone who writes on the job, this webinar is an investment in your career and your credit union’s assets, reputation, and future.
Communicate clearly, concisely, and convincingly with internal and external audiences
Write effective email that is read and acted upon – not ignored and deleted
Write effective social media posts
Apply the rules of netiquette, or electronic etiquette
Write powerful, persuasive, precise business documents
Deliver bad news, answer challenging questions, and reply to troubling situations
Write for results, persuading even the most-difficult readers to take the desired action
Apply the top three secrets of professional business writers
Master tricks for starting quickly and capturing reader attention from the first sentence
Take the inverted pyramid approach to writing
Apply the ABCs (accuracy, brevity, clarity) of effective writing
Understand the real rules of grammar, punctuation, capitalization, and style
Write clear, concise, correct business documents that reflect professionalism and your credit union’s credibility
Each participant may submit one brief (maximum 2 pages) writing sample for review and editing by the presenter within 10 days after the webinar
Comprehensive business writing toolkit, complete with content-rich handouts, hands-on exercises, and Business Writing Tips & Grammar Rules™ review
Electronic training log
Quiz you can administer to measure staff learning and a separate answer key
WHO SHOULD ATTEND?
This program is a must for anyone who writes on the job, from entry-level staff to credit union managers and C-level professionals. If you rely on email and traditional business documents to communicate with internal and external audiences, then you cannot afford to miss this informative session.
ABOUT THE PRESENTER – Nancy Flynn, The ePolicy Institute & Business Writing Institute
A recognized expert on workplace policy, communication, and compliance, Nancy Flynn is the founder and executive director of The ePolicy Institute and Business Writing Institute. She provides training, coaching, and consulting services to clients seeking to minimize compliance risks and maximize communication skills.
Nancy is the author of 12 books including The Social Media Handbook and Writing Effective E-Mail. An in-demand trainer, she conducts seminars, webinars, and one-on-one coaching for financial institutions, financial services firms, and other clients worldwide. She also serves as an expert witness in litigation related to workplace email and web use.
PLEASE NOTE: Your registration fee allows you to have one telephone connection. However, as many people as you like may listen from your office speaker phone. If you register for the webinar, your registration fee also includes one internet connection from a single computer terminal.
THREE REGISTRATION OPTIONS
1. LIVE WEBINAR
The LIVE WEBINAR option allows you to have one telephone connection for the audio portion and one Internet connection (from a single computer terminal) to view online visuals as the presentation is delivered. You may have as many people as you like listen from your office speaker phone. Registrants receive a toll-free number and pass code that will allow entrance to the seminar. The session will be approximately 90 minutes, including question and answer sessions. Seminar materials, including instructions, pin number, and handouts will be emailed to you prior to the broadcast. You will need the most current version of Adobe Reader available free at www.adobe.com.
2. ON-DEMAND WEB LINK** AND FREE CD ROM*
Can't attend the live webinar? The ON-DEMAND WEB LINK** is a recording of the live event including audio, visuals, and handouts. We even provide the presenter's email address so you may ask follow-up questions. Approximately 1 week prior to the webinar, you will receive an email with the web link. This web link can be viewed anytime 24/7, beginning 6 business days AFTER the webinar and will expire 6 months after the live program date. But there's more . . . AS AN ADDED BONUS, you will also receive a FREE audio/visual CD ROM.* The CD ROM includes the original audio/visual presentation, the question and answer sessions, and the handouts. Use the on-demand link or this "off-the-shelf" training program for those that could not attend the live seminar and for future training.
3. BOTH LIVE WEBINAR AND ON-DEMAND WEB LINK** (INCLUDES FREE CD-ROM*) Includes options 1 and 2 above
*CD Rom for PC use only
**All materials are subject to copyright and intended for your credit union's use only.
NEW! Listen on your iPad, iPhone, or Android. Instructions will be emailed to you with the on-demand link.
$199.00 Webinar per connection
$199.00 Archived On-Demand Web Link & Free CD ROM
$249.00 Both Live Webinar & Archived On-Demand Web Link & Free CD ROM
TIME: 3:00 p.m. - 4:30 p.m.
To register and pay by check, email Mary Zelinsky at firstname.lastname@example.org and your credit union will be invoiced. To register and pay online, click here.