Successful credit unions must develop a plan of action to ensure loan growth and profitability are maximized and delinquencies are minimized. Discover a 10-step plan of action to help you maximize loan growth and profitability, and minimize delinquencies while increasing membership loyalty. This plan of action includes creative lending strategies; low cost effective marketing strategies to capture more loan opportunities; innovative programs and initiatives to increase loan opportunities and profitability.
Cultivate a proactive lending philosophy to increase quality loan opportunities
Learn what you can do to maximize your most powerful marketing resources to grow your credit union
Explore creative lending and marketing strategies to increase loan growth and profitability
Learn what you can do to build stronger relationships with every member, capture more loan opportunities, and increase profitability
Speaker: Celeste Cook
Celeste is founder and President/CEO of cuStrategies LLC. As a credit union industry strategist, she provides strategic planning services, consulting services, and training programs to the credit union industry. Celeste has worked in the credit union industry for 20+ years and has been a professional speaker and trainer for more than 15 years. She previously worked for a $1.6 billion credit union in Atlanta, Georgia, and worked as a consultant and trainer with Rex Johnson of Lending Solutions Consulting. Celeste brings to you her credit union expertise, experience, and proven strategies as well as her passion and dynamic speaking style that is engaging and filled with positive energy!!! During her career, Celeste has developed, led, and implemented successful training programs, strategies, and initiatives in lending, business development, sales and service, leadership, and performance improvement with a definitive focus on loan growth, profitability, membership growth and retention, and service. Celeste has a degree in business management. She is a professional speaker and has received her Certification in Sales Leadership Strategies through CUNA. Celeste has been a contributor to industry publications such as CUinsight, Credit Union Executive Society, Credit Union Times, and Credit Union Journal; and she is currently writing a book on leadership and service.
Note: This Roundtable Session qualifies as an “in-person” session for the
Lending/Collections Certification Program
Locations: NJ Credit Union League "live" and via Video Conferencing at Atlantic FCU and Members 1st of NJ FCU.
NJCUL Atlantic FCU Members 1st of NJ FCU
299 Ward Street 37 Market Street 37 West Landis Avenue
Hightstown, NJ 08520 Kenilworth, NJ 07033 Vineland, NJ 08360
Time: 10:00 a.m. – 2:00 p.m.
Over $150 Million $209.00
$33.8 Million to $150 Million $149.00
Under $33.8 Million $ 69.00
To register and pay by check, send an email to Mary Zelinsky at firstname.lastname@example.org and your credit union will be invoiced. To register and pay online, click here.