Media, Myself, and I
By: Marissa Anema, NJCUL Vice President, Marketing and Communications

Think back to the early hours of the day when you were just waking up. What is the first thing you see? The first thing you come into contact with?

Your significant other? Your pet? Your kids? Your alarm clock? Your phone? Alexa, Echo, or Siri?

It may be eye-opening to assess your morning routine and how those things listed above rank in order of engagement as you crack open your eyes to new day. (If you’re wondering who Alexa, Echo, or Siri is, then we need to talk.)

For me, it’s either my cat, Nola, acting as an unwelcome alarm clock, or—more often than not— it’s my phone, which is my alarm clock. It’s also my Weather Channel, my pocket schedule, my stereo (remember those?!), my rolodex (remember those, too?!), and much more.

The point is that our phones have become a HUGE part of our daily lives, and, thus, media consumption has as well. From social media to the news media, with our eyes glued to computer screens at our desks and in our hands (let’s face it, these are not “phones” they are “computers”) we’re consuming hours upon hours of media a day.

Consumer Awareness & Advocacy
Black Swans and The Credit Union Ethos
By: David Frankil, NJCUL President/CEO

The latest installment of our Banking You Can Trust Legacy Series – which demonstrates the credit union difference by telling the powerful origin stories of our credit unions – is about Central Jersey Police & Fire FCU.

Consumer Awareness & Advocacy
Building Brand Awareness The Leaders Series
By: David Frankil, NJCUL President/CEO

You may have seen an article in the Daily Exchange yesterday about XCEL CEO Linda McFadden’s upcoming live appearance on 101.5 FM, January 31st at 8:00 AM, as part of our new Leaders Series. I wanted to provide more background on how this fits with our other brand awareness initiatives, unveiled formally at the NJCUL Annual Convention last year.

If you recall, revamping our brand awareness campaign is a priority 2017 strategic initiative for the League. We started with the Legacy Series, which uses the power of story-telling and unique credit union origin stories to show how credit unions are different from banks. It has been very successful, with pick-up by local media outlets and broad exposure via social media.

The Leaders Series shares the same objective of highlighting the credit union difference, but with a twist. It is focused on showing how our leadership—CEOs of credit unions—truly cares about the financial well-being of their members by offering financial advice to consumers. This accentuates the contrast with how bank CEOs see their customers, as a source of profit.

Consumer Awareness & Advocacy
Strategic Use of Children’s Accounts to Reach Millennials
By: David Frankil, NJCUL President/CEO

Last week we published a Legacy Series blog post on United Poles FCU highlighting how they were founded by thirteen members of the local Polish community to help recent immigrants and residents overcome language and other barriers impeding access to basic financial services. That fits perfectly with the goal of the Legacy Series, communicating how credit unions are different than banks by telling origin stories.

The idea for the blog post came from a meeting with Iwona Karpeta, their CEO, who told us how United Poles FCU was founded.  But it wasn’t the only interesting idea to come from the meeting.

Iwona talked about how important children’s accounts were to their overall growth and engagement strategies.  Children’s accounts are not exactly a new concept in banking, but what struck me was the way Iwona talked about leveraging them to reach Millennials as an overt part of their engagement and growth strategy.

Saving is a strong part of the Polish cultural heritage, and United Poles FCU leverages that to reach younger generations. It is typical to see accounts established when a child is born and children being encouraged to save from their earliest days.  Families bring kids into the credit union where they get to know the tellers and other executives, make deposits – and get lollipops and other treats, too.  By the time they grow up, they are a part of the family, and the credit union is their natural choice of financial institution.

Consumer Awareness & Advocacy