CU Reality Check Coverage: Identifying Your “Wow” and Using it to Make an Impact

ATLANTIC CITY, N.J. - You have only eight seconds to make an impactful first impression. So what’s your “wow?” Author and radio show host Kate Delaney passed the mic to speaker Brian Jones from the Federal Home Loan Bank of New York; Bill Mellin, president/CEO of the New York Credit Union Association; Trish Shermot from Visions FCU and others allowing them to tell their stories and their “wow.”

DelaneyMellinConway
Kate Delaney worked the audience into her presentation. Here she's calling on NYCUA President/CEO Bill Mellin (left) and PCUA President/CEO Patrick Conway (right).

Delaney opened with her impression of two of the hosting associations. 

Looking at the New Jersey Credit Union League and New York Credit Union Association’s home pages of their web sites, Delaney saw New Jersey’s “wow” is its dedication to its credit unions, their communities, and its legacy (referencing the black and white photo of the first association meeting) and New York’s “wow” is its dedication to supporting its credit unions’ marketing efforts so they can grow and thrive.

So, how do you identify your “wow?” One of the best steps is to simply ask the people who know you. Talk to co-workers, family, friends and even members of your credit union if it's appropriate, said Delaney during her Tuesday morning Reality Check presentation titled “What’s Your Wow, Clearly, Confidently & Concisely Communicate What Sets You Apart From Everyone Else.” Especially if you deal with them directly and have for a long time. Use an open-ended question and let them tell you. In other words, don't goad them into saying what you want to hear. The intel is priceless, especially for the credit union overall. There might be something you are doing really well that you don't emphasize in your marketing that you'll be able to add.

It's also important to know someone else's “wow,” Delaney pointed out, because it determines where the relationship is headed. You have to listen to what people are telling you. Otherwise you are throwing darts at a board. Everyone wants to be heard. The more you know about your members the better. Wouldn't it be great to have generation after generation coming to you with their business? People's business needs and lives change all the time. What if they truly aren't right for you? Can you refer them elsewhere? Are people and businesses referring you?

Additional photos are available online here.