NJCUL’s Statewide Banking You Can Trust Consumer Awareness Campaign 

The New Jersey Credit Union League’s statewide Banking You Can Trust consumer awareness campaign uses a number of mediums to raise awareness of credit unions across the state. It encompasses both traditional and digital advertising—including NJ Transit ads, cable commercials, radio ads and mentions, social media ads and more—that directs consumers to the BankingYouCanTrust.com Web site where visitors can find the New Jersey credit union that is right for them. The site’s content also includes articles, videos, blogs, and other information related to the benefits of credit unions, as well as items that draw attention to any grassroots advocacy efforts, and a credit union search. The search engine hosted on the site is that of aSmarterChoice.org. 

Taking a fresh, new, more grassroots approach to advertising and marketing this past year, the League is using the stories of its credit unions to reach and connect with consumers.


NJ 101.5 FM Partnership

The “Proud to Be Jersey” station, which reaches over 1 million listeners, is a big credit union advocate and a partner of the League. We leverage this relationship to bring New Jersey credit unions and the credit union message to the airwaves and to the station’s digital platforms.

Popular radio host, and proud member of multiple credit unions, Bill Spadea, regularly touts credit unions as the smart choice when it comes to financial services. Our Leaders Series features credit union leaders on the NJ 101.5 FM station in interviews with Spadea on personal finance topics, demonstrating how our leaders value their members and care about their financial well-being—unlike bank CEOs who just see dollar signs. Consumers can call-in with questions or submit their questions online at BankingYouCanTrust.com to have them answered on-air. 



Financial Reality Fairs
New Jersey credit unions bring Financial Reality Fairs to high school students throughout the state of New Jersey. A Reality Fair is a fun, experiential way for students to learn about managing personal finances. The program is offered to high schools, middle schools, and colleges across the state at absolutely no cost to the schools. The program is sponsored by credit unions and is also supported by grant funds available through the New Jersey Credit Union Foundation. Read more here...