Real Members Tell Their Stories of Banking You Can Trust in New Television Commercials

Posted by Marissa Anema Wednesday, April 03, 2013 11:37:00 AM


HIGHTSTOWN, N.J. – The New Jersey Credit Union League will launch its new Banking You Can Trust member testimonial television commercials on cable stations throughout the state tomorrow. The commercials, featuring real credit union members telling their stories about how credit unions have helped them, are part of the successful Banking You Can Trust cooperative advertising campaign the League launched in 2009. 

“With our new television spots we really wanted to get at the heart of what makes credit unions the better banking institution,” said Director of Marketing Candice Nigro about the campaign. “By using real members, telling real stories, we hope more New Jersey consumers see that credit unions are the better way to bank.”

In conjunction with the new television spots, the League is also updating its radio, Web and print ads, which will all roll out later this month.

N.J. residents will begin seeing the new spots on TV as soon as tomorrow, but the spots can also be viewed on the League’s YouTube channel here.

The New Jersey Credit Union League advertises on both Comcast and Cablevision. Below is a list of channels where the spots will air. We are currently working on adding additional channels to the line-up.

• AMC (Comcast)
• Bravo (Comcast)
• E! (Comcast)
• MTV (Comcast)
• News 12 NJ (Cablevision/Comcast)
• OWN (Comcast)
• Oxygen (Comcast)
• Style (Comcast)
• TLC (Comcast)
• VH1 (Comcast)
• WE (Comcast)


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