NJCUL Introduces New Marketing Certification Program for 2012!

Posted by Marissa Anema Friday, February 03, 2012 10:55:00 AM

HIGHTSTOWN, N.J. – The New Jersey Credit Union League is pleased to announce it has expanded its Certification Programs to include a program specifically for Marketing professionals!

The new Marketing Certification Program will reward credit union professionals in this field for investing the time and resources necessary to remain educated in the ever-changing marketing and business development environment. An individual receives a certificate and League certification status for completing stated education requirements.



The program is geared toward current and aspiring marketing/business development professionals as well as other staff who market credit union products and services on a daily basis. The curriculum focuses on knowledge of products and services, cross-selling skills, gender attraction tactics, creating campaigns, and more.

Each of the three certification programs available through NJCUL—Lending/Collections, Compliance, and Marketing—includes certifications for various job positions and levels. The core competencies required are specific to each program and job position.

Eligible curriculum for all three programs includes all League training events: Roundtables, Full-Day Sessions, Workshops, Conferences, Quick Bites, and Financial Education Webinars. It also includes CUNA Education: schools, conferences, self-study, Webinars, etc. As a League member or associate member, there is no additional cost to participate in the certificate programs.

For more information on the Certification Programs, please visit www.njcul.org/certificateprograms.aspx. There you will find the program requirements, eligible courses, core competencies, the application forms, and more. This aspect of the NJCUL Web site is limited to members only and it password protected. To request a login, visit www.njcul.org/Secure/Register.aspx.

If you have any questions, please contact Director of Education Barbara Agin at bagin@njcul.org or 800-792-8861 ext. 111.

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