New Round of 'Don't Tax' Advocacy Launches Tuesday

Posted by Marissa Anema Friday, September 06, 2013 11:56:00 AM

WASHINGTON – With Congress returning to Washington early next week, CUNA and state credit union leagues have refocused their national grassroots efforts on tax reform.

The Senate Finance Committee and House Ways & Means Committee chairs remain committed to comprehensive tax reform, having spent the August recess touring the country in support of tax reform, and hoping to have legislation drafted by late September. In response CUNA has planned a number of initiatives in September to keep the "Don't Tax My Credit Union" message before Congress.

Building on the success of the first #DontTaxTuesday campaign, CUNA members will welcome back Congress next week with another #DontTaxTuesday promotion. The campaign will include a large social media push, in which credit union members and advocates nationwide will Tweet their lawmakers or post on their Facebook page a "Don't Tax My Credit Union" message. Advocates wishing to participate should visit starting on September 10, where they will be able to post directly to their lawmaker's Twitter and Facebook accounts.

The latest advocacy push will also engage Latino and Spanish-speaking credit union members with "No Le Cobren Impuestos a mi Credit Union," the Spanish-language version of the Don't Tax My Credit Union campaign, which will be available online soon. Included will be a Spanish-language toolkit, video message, action center, and special materials for the toolkit. 

Coupled with online advertising targeted at likely credit union member activists, the renewed effort is expected to generate many new contacts to federal lawmakers and their staffs. It will also build support for CUNA's National Virtual Rally, planned for Wednesday, October 2nd. Rather than rallying supporters at the National Mall, like many campaigns do, this movement will rally tens of thousands of credit union members nationwide online. Emphasis will be placed on social media and a renewed to encourage and generate new contacts.

The NJCUL’s postcard campaign is also underway with a goal of sending 5,000 postcards to Senators Bob Menendez (D) and Jeff Chiesa (R) and Congressman Bill Pascrell (D-9). Sen. Menendez and Rep. Pascrell sit on the Senate Finance and House Ways & Means committees respectively, where they are playing a key role in tax reform.

Last week XCEL FCU Director of Marketing Tom Quigley joined NJCUL President/CEO Greg Michlig and Director of Government Affairs Chris Abeel at Rep. Pascrell’s annual Summer Town Hall Meeting. Amidst heated debate on the Affordable Healthcare Act (Obamacare) and potential military action against Syria, Quigley took to the microphone to advocate for retaining the credit union tax exemption.

The Don't Tax My CU Web site is available at


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