CUNA Mutual Group Keynote Jonah Berger

Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on new product adoption, consumer behavior, word of mouth, and how products, ideas, and behaviors catch on.

He has published dozens of articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review.

Berger is the internationally bestselling author of multiple books including "Contagious: Why Things Catch On" (hundreds of thousands of copies are in print in over 30 languages) and "Invisible Influence: The Hidden Forces that Shape Behavior."

He is a popular speaker at major conferences and events and often consults for companies like Apple, Google, GE, Coca-Cola, Vanguard, 3M, Kaiser Permanente, Unilever, and The Gates Foundation.

Invisible Influence: The Hidden Forces That Shape Behavior.
Are you trying to motivate employee behavior and consumer buying decisions, or drive political or public opinion? Dr. Jonah Berger’s most recent speech looks at the subtle and secret influences that drive the decisions we make—from what we buy to where to eat to what we wear and the careers we choose. A must-see presentation for HR, sales, and leadership teams—and anyone tasked with persuading others to take action—Dr. Berger argues that other people’s behavior influences us at every moment of our lives, and that learning to better understand the influences driving you, your co-workers, employees, family members, potential partners, business associates, and clients can lead to more productive relationships and lives.

Drawing on research he conducted for his book Invisible Influence, Dr. Berger integrates studies of business, psychology, and social science to lift the cloak of invisibility from the driving forces behind our daily choices, transforming the way audiences see themselves and others. With this speech, Dr. Berger shows audiences how to, as Zappos CEO Tony Hsieh put it, “influence others, make smarter decisions, or just better understand the mystery that is human behavior.” A speech brimming with ideas that will provoke deep reflection, Dr. Berger gives audiences the tools they need to capitalize on invisible influences.

Here's a sneak peek at Dr. Berger's "3 Ways to be More Influential in the Workplace"...