Keynote Speaker Jonah Berger

Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on new product adoption, consumer behavior, word of mouth, and how products, ideas, and behaviors catch on.

He has published dozens of articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review.

Berger is the internationally bestselling author of multiple books including "Contagious: Why Things Catch On" (hundreds of thousands of copies are in print in over 30 languages) and "Invisible Influence: The Hidden Forces that Shape Behavior."

He is a popular speaker at major conferences and events and often consults for companies like Apple, Google, GE, Coca-Cola, Vanguard, 3M, Kaiser Permanente, Unilever, and The Gates Foundation.


Dr. Benjamin Dworkin

Dr. Benjamin Dworkin serves as the founding Director of the Rowan Institute for Public Policy and Citizenship at Rowan University in Glassboro, NJ.

With a focus on informing and engaging Rowan students, faculty, and the public, Dworkin is responsible for positioning the Institute at the nexus of engaged learning and the issues of the day, further building on Rowan’s reputation at a leading research institution of higher education in New Jersey. 

Under Dworkin’s leadership, the Institute will offer programs and guest speakers focusing on both the practice of politics and citizen participation; support students through academic and career development, internship placement and scholarships; and connect faculty and students from across the University with public entities to facilitate public policy research. Additionally, Dworkin teaches courses in the Rowan University Department of Political Science.

As one of New Jersey’s most astute and widely quoted political analysts, he serves as a non-partisan commentator on political developments for media in New Jersey and nationally. He has appeared on numerous network and cable news shows, and is frequently quoted by all of New Jersey’s major newspapers and radio stations, as well as The New York Times, Wall Street Journal, USA Today, The Chicago Tribune, and The Los Angeles Times

Named one of the 100 most powerful unelected people in New Jersey politics, Dr. Dworkin spent 10 years as Director of the Rebovich Institute for New Jersey Politics at Rider University.

Previosly, Dr. Dworkin spent several years in the private sector. He served as President & CEO of Dworkin Strategic Communications, and prior to that as a Vice President at Robinson Lerer & Montgomery, a leading New York-based corporate public relations firm. His clients have included several leading Fortune 500 companies, such as WebMD, Time-Warner, Texaco, Maidenform, and Hollywood Video.

Dr. Dworkin has also worked as Deputy Research Director for the New Jersey Assembly Minority office in Trenton. In this position, he wrote and edited legislation, policy analyses, floor speeches, talking points for use in debates and media interviews, as well as overall strategy.

His initial job in politics was as a Legislative Aide to the late state Senator Matthew Feldman, past president of the State Senate and longtime chairman of the Senate Higher Education Committee. 

Dr. Dworkin earned his M.A. and Ph.D. in political science at Rutgers University.  His undergraduate degree is from Princeton University.  He has presented his research and analysis at academic conferences across the country.

He lives with his wife and three daughters in East Brunswick, NJ. 


DonnaLyn Giegerich

DonnaLyn Giegerich MBA CIC RYT has helped thousands of leaders enhance their engagement skills in business and life. As a national and international conference keynoter, corporate trainer, and resilience coach, she is passionate about helping others lead to succeed. She's worked with executives at Fortune 1000 companies and emerging entrepreneurs from California to Cornell.

In addition to being President/CEO of DLG Consulting, she maintains business interests in two NJ insurance agencies, is a licensed realtor/title agent and college economics professor. She is a business consultant for America's Small Business Development Center and co-founder of an award-winning non-profit, KickCancerOverboard.

She has a college degrees in psychology, a BS in Business Administration, is a tenured Certified Insurance Counselor with the National Alliance, and has an MBA from Monmouth University.

To balance her business credentials and in support of her integrated leadership work, she is a registered yoga instructor with Prana Yoga, NYC. In her spare time, she travels the globe as a yoga resort pro to help stressed out executives build resiliency.

She and her husband, Tom Zapcic, have hosted a dozen college students from Beijing to Brazil, spoil two dogs, and celebrate almost two dozen nieces and nephews. Learn more at Follow/Friend: @DonnaLynSpeaks IG: @DonnaLynConsults


Tracy Morgan

Tracy is an experienced executive dedicated to strategic planning, marketing, market research, organizational development, and financial analysis for organizations, including NJCUL, DuPont, the State of Delaware, General Electric, Saint-Gobain and Procter and Gamble. In recent years her focus has been on the execution of transformational changes. She also has extensive experience in niche market development, program implementation, and financial modeling. Her recent projects have been primarily in the nonprofit, chemical, health care, finance and IT industries.

Throughout her career, she has developed and implemented programs for organizations - large and small - that have reduced costs, conserved resources, improved quality, and increased revenues. She has developed, analyzed, presented, and implemented expansion, growth, or acquisition strategies for middle-market companies, Fortune 500 divisions, non-profits and alliances.

Tracy earned a chemical engineering degree from Princeton University and an MBA from Harvard University. She has published articles in industry journals and is a guest lecturer at business schools and conferences. Her book, “How to Conduct an Effective Strategic Planning Process with Minimal Effort” has been an Amazon top seller for nonprofit organizations.


Linda Nedelcoff

Linda Nedelcoff is a senior-vice president and Chief Human Resources Officer with CUNA Mutual Group. In this role, she is responsible for leading the employee experience team of Human Resources and Communications.

Nedelcoff joined CUNA Mutual Group in 2011 as a senior human resources partner. Since this time, she has been an instrumental partner to the several business areas. She has served as a key leader within the Human Resources team and a management representative with the Compensation Committee of the Board of Directors..

Prior to joining CUNA Mutual Group, Nedelcoff held positions at Deere & Company and Deloitte & Touché, LLP. She has many years of experience in the area of Human Resources and Human Resources Leadership where she held a variety of positions. These experiences included responsibilities for corporate and division human resources, strategic planning, talent management and performance development.

While working for Deloitte & Touché, LLP, Nedelcoff served clients primarily in the service, financial, non-for-profit and manufacturing industries.

Nedelcoff is currently a committee member of Garding Against Cancer, in Madison, Wisconsin, as well as a steering committee member of the UW – EBC Human Resources Special Interest Group. She is also a national member of Society for Human Resources and holds a certification in Strategic Human Resources Professionals.

Nedelcoff has a Bachelor of Science degree in Accounting from St. Ambrose University. 


Karthik Sethuraman

Karthik Sethuraman is the Co-Founder & CEO of SimplyCredit and is focused on radically simplifying everyday consumer finance products. 

Prior to founding SimplyCredit, Karthik was the Head of Analytic Solutions at Kaggle, where he brought cutting-edge machine-learning and data science solutions to Fortune 500 & Global 500 companies and outperformed industry standards by over 40%-300%. Previously, he was a Senior Director at FICO, where he developed underwriting and pricing algorithms for major banks and credit card issuers worldwide, generating over $200MM in additional profit and a billion dollars in revenue.

He has Masters in Operations Research from UC Berkeley.


Ryotaro Tashiro

Ryotaro Tashiro is a regional economic advisor in the Research Department of the Federal Reserve Bank of Philadelphia. He is responsible for conducting research on current regional economic issues in the Federal Reserve’s Third District and informing external audiences on national and regional economic conditions, monetary policy, and the role of the Federal Reserve in the economy. 

Prior to joining the Bank in June 2016, Tashiro was a business analyst for Bloomberg, where he was responsible for conducting research on issues related to equity data quality. He also has substantial teaching experience, ranging from high school advanced placement economics to undergraduate intermediate Japanese and intermediate Spanish.

Tashiro has a master’s degree in economics from the University of Michigan–Ann Arbor and a bachelor’s degree in economics from Kenyon College.


Randy C. Thompson, Ph.D.

Randy C. Thompson, Ph.D. is the CEO and founder of TCT, Inc. He has consulted with Credit Unions, through TCT, for the past 28 years. He holds advanced degrees (Ph.D. and MS) in Finance, Statistics and Economics and taught graduate courses in statistics at several Universities in the western United States.

He has been a frequent speaker at League and Association meetings across the United States and has authored papers and articles for Credit Union trade journals and for the California/Nevada Credit Union League. He is the author of TCT Suite of products including risk based pricing, deposit pricing, Credit Migration, with ALLL, and the CostPro Earnings at Risk ALM Simulation Model. Dr. Thompson has delivered training on loan and deposit pricing, credit migration and ALLL to federal and state examiners in six western states.

He is the father of 12 children and grandfather to 24 grandchildren. He is a private pilot and an avid gardener.


Brett Yeager

Brett Yeager is a Supervisory Special Agent for the FBI Newark Division's Cyber Task Force.

Brett entered the FBI in 2009 and was assigned to a Newark Cyber Squad where he investigated criminal and national security computer intrusions and theft of trade secret cases. In 2015, Brett accepted a supervisory position at FBI Headquarters in the Cyber Division, where he was a national program manager for large scale national security intrusion investigations while coordinating closely with other members of the U.S. Intelligence Community. Brett returned to FBI Newark in 2017 and began his current supervisory role.

Prior to joining the FBI, Brett worked as an Engineering Manager and Electrical Engineer, where he designed electronic circuits for industrial and military applications. Brett also served for 6 years in the military.