'Don't Tax Tuesday' Round 2 Tomorrow, Participation is Essential and Easy

Monday, September 09, 2013 11:44:00 AM

WASHINGTON – Credit unions, state leagues, and CUNA are preparing to welcome back the U.S. Congress by re-launching #DontTaxTuesday tomorrow.

The campaign will include a large social media push, in which credit union members and advocates nationwide will Tweet their lawmakers or post on their Facebook page a "Don't Tax My Credit Union" message.

Advocates that wish to take part should visit www.DontTaxMyCreditUnion.org tomorrow, where they will be able to post directly to their lawmaker's Twitter and Facebook accounts.

This is the second time such a one-day all-out online tax advocacy has been launched, and the initial effort, made in Spring of this year, garnered impressive results: More than 2,100 tweets told members of Congress "don't tax my credit union," and these and other messages on Facebook and other platforms exposed early 1.5 million Twitter and Facebook users to the pro-tax status message. "That created quite a buzz in Washington," and CUNA, the leagues, and credit unions all heard from legislators and others about the impact that was made, CUNA executive vice president of strategic communications and engagement Paul Gentile wrote in a CUinsight column.

The timing for this second big push is critical. The Senate Finance Committee and House Ways & Means Committee are both developing comprehensive tax reform bills. These bills could be reported out of the committees later this fall. It is critical that the credit union tax exemption remains intact in any draft legislation proposed by the tax-writing committees. 

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