CUNA's 'Don't Tax My CU Tuesday' Tweets Break 800,000

Thursday, July 25, 2013 11:54:00 AM

WASHINGTON – Credit unions took creative measures to make sure their members tweeted the "Don't Tax My Credit Union" message during CUNA’s “Don’t Tax My CU Tuesday” national grassroots Twitter campaign.

They delivered that message to more than 875,397 people, including members of Congress and their Twitter followers. The message that lit up Twitter reached its mark with 2,171 tweets that specifically mentioned a member of Congress's Twitter handle and the #Don'tTaxMyCU hashtag, according to CUNA's analysis.

Also, more than 500 messages tweeted the hashtag but without mentioning a specific member of Congress.

The “Don't Tax My Credit Union” messages included tweets from two congressmen who tweeted their agreement with the message. 

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