CUinsight's Randy Smith Joins Reality Check Speaker Line-Up, Takes on Topic of PR in the Digital Age

Posted by Marissa Anema Monday, November 07, 2011 11:24:00 AM

Randy Smith, one of the founders and publisher of, your one stop place for all things credit union, has joined the line-up of fantastic speakers for the 2012 Reality Check.

Over the past three years as publisher of, Smith looks for new and innovative ways to spread the credit union message and keep the community informed. Smith works closely with individual credit unions, leagues, and associations on a variety of topics, including media relations, business development, marketing, and strategic plans to get new ideas off the ground.

Put simply, Smith likes to create and foster new ideas and watch them grow.
During his session, Public Relations: Old School Rules in the New Digital World, Smith will break down the importance of public relations in the digital age that we currently live in. With the media always in need of content and experts on financial topics-case in point, the current media frenzy surrounding Bank Transfer Day-even the smallest credit union can use a press release to gain exposure in their community and nationally. With the results of this movement being analyzed, the media are actively scouring the financial sector for stories.

How can your credit union capitalize on this and similar opportunities? This session will teach credit unions, large and small, to use press releases as a cost effective marketing tool to gain exposure in their community and nationally. Examples and techniques will be given on the do's and don'ts of writing clear and simple press releases that will get noticed. Additionally, you will learn how to distribute your news to become a resource for your local media. The discussion will include both traditional media (newspaper, television, radio, trade publications) and digital media (social media, newsletters, PR sites, online news services).

Registration materials and information for the upcoming Credit Union Reality Check Conference being held February 27-29, 2012 at Harrah's Casino Resort in Atlantic City, NJ can be found by visiting

If you have questions regarding registration, please contact Yvette Segarra at 609-448-2426 ext. 103 or



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