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Monday May 12, 2008
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System Committees

Advertising Cooperative
Awards Committee
Government Affairs Committe
Profession Development Advisory Committee
Small CU Committee
Youth Involvement Board

Advertising Cooperative

Across the country, many state leagues have organized advertising cooperatives for their credit union movements. States like Pennsylvania, Arizona, and California have all had great success with statewide advertising cooperatives. Now credit unions in New Jersey have the opportunity to become part of just such an educational campaign and with your help, New Jersey can become a rising star for credit union awareness!

From a nation wide advertising perspective, New Jersey is in awkward position. We are situated between two of the nations largest advertising markets, New York in the North, and Philadelphia to the South. The television and radio markets in Philadelphia and New York are referred to as "top five" markets by advertising professions. "Top five" refers to the placement of these markets on a national scale. Needless to say, these markets are priced according to their ranking, so "top five" translates to some of the most expensive advertising in the nation.

Coupled with this fact, a large portion of the American population simply isn't aware of what a credit union is and what kind of service they can provide an individual ( according to a 2003 study by the National Cooperative Business Association (NCBA) and the Consumer Federation of America).

With these particulars in mind, NJCUL created the NJCUL Advertising Cooperative for the benefit of the New Jersey credit union movement.

Commit your credit union!

The Committee is currently made up of 47 credit unions. The immediate goal is to continue committee recruitment and fundraising efforts. In order to saturate the state of New Jersey with mass media tactics, we need to involve more credit unions and raise the level of funds.

This educational cooperative advertising effort effects every credit union in our state including business partners in the movement. As the general knowledge of credit unions increases through educational promotions in the mass media, so does the quality and quantity of all of our future members.

This "sum" of effort certainly is much greater than everyone's individual "parts." By pooling financial resources, we can truly make a difference in credit union awareness in New Jersey.

Participating in the NJCUL Advertising Cooperative will give every credit union of every asset size a much better return on their investment, as the overall cooperative budget is greater and gives all credit unions more bang for their buck!

How can you contribute?

Because New Jersey's credit unions come in a variety of asset sizes, and each credit union's advertising budget varies, each credit union is capable of contributing on different levels, however we will accept any amount available for the cause. Likewise, any larger contributions are greatly appreciated.

CU Asset Size
Contribution*
Under $2 million
$100
$2 million-$5 million
$250
$5 million-$10 million
$500
$10 million-$20 million
$1,000
$20 million-$50 million
$2,000
$50 million-$100 million
$3,000
Over $100 million
$4,000

* Minimum suggested donation is required to obtain a Committee Seat.

For more information the Advertising Cooperative or to join, please contact the League's Public Relations department at 800.792.8861 or send an email to publicrelations@njcul.org.

Awards Committee

For more information about the 2006 Awards Program, please contact by email: Sandy Langere or call 800.792.8861 x115

Remember: Award submissions are due back to the League office by July 13, 2007.

2006 Awards Committee:

  • James Cotten,Chairman
  • Thomas R. Cooke, Vice Chairman
  • Joseph Malley
  • Rina Pantano
  • Natalie Walkoviak
  • Sandy Langere, Staff Liaison

Government Affairs Committe

Information is coming soon!

Professional/Volunteer Development Advisory Committee

Since no one can better understand the skill needs of staff members better than they themselves, the New Jersey Credit Union League has created the Professional/Volunteerl Development Advisory Group to help chart the direction of its education, training and networking capabilities.

Founded on the premise that training is most effective when driven by clearly defined needs and objectives, the Professional/Volunteerl Development Advisory Committee will influence how training is developed and delivered throughout New Jersey.

Based on the advisory group's feedback, we have diversified course offerings to include such areas as: management and supervisory skills, communication and interpersonal skills, pre-sales culture, adapting to change, credit union orientation and subjects designed especially for small credit unions. Started in the spring/'summer of 2002 and expanding from here on out, multiple training sites will be located in the North, Central and South for added convenience. Consult the education calendar for more details.. Educational opportunities are also listed monthly in the Exchange newsletter.

Committee Members:

  • James Carrick, Director of Strategic Alliances/Volunteer Education,
    CUNA & Affiliates
  • Jodi Ann Cardilla, HR Coordinator/Trainer, Raritan Bay FCU
  • Mary E. Conley, Member Service Manager, Morristown FCU
  • Marylynn Gravino, Vice President, Bay Atlantic FCU
  • Juliet Jaremko, CEO, Automatic Data Processing FCU (Board Liaison)
  • Susan McNulty, CEO, Atlantic Health System FCU
  • Rosanna Rever, Vice President, Marketing and Education, First Jersey CU
  • Glenn South, CEO, County Educators FCU
  • Marylee Kleinkauf, Mon-Oc FCU
  • Debi Van Dorn, Executive Vice President, Proponent FCU
  • Karen Walczak, VP of Operations, Raritan Bay FCU
  • Kathy Wandras, Vice President, United Teletech Financial FCU
  • Barbara Agin, Director Of Education & Training, NJCUL

Small CU Committee

The Small Credit Union Committee is proud of its accomplishments and deeply committed to serving the needs of small credit unions, going forward.

Committee members include:

  • Thomas R. Cooke, Chairman/Board Liaison
  • Virginia Williams, Vice Chairman
  • Eileen Crean
  • Elizabeth Frentz
  • Samuel Gordon
  • Margie Walker Horsch
  • Christina Olender
  • Peter Simonitis
  • Ann South
  • Shirley Spruill
  • Natalie Walkoviak
  • George Wyatt
  • Jim Merrill , Staff Liaison
  • Debbie Barton, NCUA Liaison

The Small Credit Union Committee functions under the very capable leadership of Thomas R. Cooke, Jr., Chairman, and Virginia F. Williams, Vice-Chairman. Tom Cooke has focused the Committee’s efforts on strengthening educational opportunities and ongoing assistance to small credit unions with special needs.

Helping small credit unions take advantage of quality education and training continues to be an ongoing priority. For small credit unions whose limited staff makes it virtually impossible to attend formal training, education has taken the form of on-site help. Committee members have assisted with internal operational assessments to help management and staffs benefit from a different perspective and a sense of objectivity. Information and coaching were provided in the areas of: Board consultations, bank reconciliation, data processing training, and availability of compliance information and policies.

Other than the help in mentoring small credit unions, the Educational Financial Assistance Program continues to meet the needs of the smaller organizations. In 2005, the qualifying standards were expanded to include any League-approved education, equipment or operational resource such as the Annual Meeting, workshops, computers, software and other technical materials. The amount of scholarship grant was also increased from $200 per year to a maximum of $500 for credit unions with $10 million and less in assets. Sale of the Entertainment Book was added to the continuing offering of the original “Credit Union Family Recipes” cookbook to boost fundraising efforts.

The Small Credit Union Committee is very proud of the commitment by its members and of the outstanding accomplishments for 2005. The Committee remains deeply committed to serving the needs of small credit unions, going forward.

As one of its initiatives in 2006, the League and Small Credit Union Committee will co-sponsor regional panel discussions on issues of critical importance to credit unions of $20 million assets and below.

Youth Involvement Board

Committee Members:

  • Susan McNulty, Chair
  • Dana Burzymowski, Vice Chair
  • Michele Weiss, Treasurer
  • Laura-Ilene Harding, Secretary
  • Theresa Hilinski
  • Kyle Jaremko
  • Janine Jackson
  • Bruce Matus
  • Jidite Pinho
  • Karen Rosner
  • Bob Steeves, Board Liaison
  • Adrienne Bell-Kosinski, Staff Liaison

The Youth Involvement Board is excited to announce our 2006-2007 scholarship award recipients! This year, the YIB received over 250 applications and had 36 participating credit unions. Although all the applicants were very worthy students, the YIB had to make the difficult decision of selecting the best.

Congratulations to all our scholarship recipients and their credit unions!

  • Katherine Fu- M&C (Menlo Park) Federal Credit Union
  • Alex Dzioba- M&C (Menlo Park) Federal Credit Union
  • Charles Wang Lei- IFF Employees Federal Credit Union
  • Laura Alexandra Filan- West Orange Municipal Federal Credit Union
  • Gail Bradbury- Bay Atlantic Federal Credit Union
  • Kristen Marie Lew- NJ Gateway Federal Credit Union
  • Dianne Xiao- Novartis Federal Credit Union
  • Grace Long- Rutgers Federal Credit Union
  • Christina Lin- United Teletech Financial Federal Credit Union
  • Sanjeev Tewani- Merck Employees Federal Credit Union

CONGRATULATIONS!!!!

 

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