System Committees

Statewide Advertising Campaign
Awards Committee
Government Affairs Committe
Profession Development Advisory Committee
Youth Involvement Board

Statewide Advertising Campaign

Across the country, many state leagues have organized advertising cooperatives for their credit union movements. States like Pennsylvania, Arizona, and California have all had great success with statewide advertising cooperatives. Now credit unions in New Jersey have the opportunity to become part of just such an educational campaign and with your help, New Jersey can become a rising star for credit union awareness!

From a nation wide advertising perspective, New Jersey is in awkward position. We are situated between two of the nations largest advertising markets, New York in the North, and Philadelphia to the South. The television and radio markets in Philadelphia and New York are referred to as "top five" markets by advertising professions. "Top five" refers to the placement of these markets on a national scale. Needless to say, these markets are priced according to their ranking, so "top five" translates to some of the most expensive advertising in the nation.

Coupled with this fact, a large portion of the American population simply isn't aware of what a credit union is and what kind of service they can provide an individual ( according to a 2003 study by the National Cooperative Business Association (NCBA) and the Consumer Federation of America).

With these particulars in mind, NJCUL created the NJCUL Statewide Advertising Campaign for the benefit of the New Jersey credit union movement.

Commit your credit union!

The Committee is currently made up of 47 credit unions. The immediate goal is to continue committee recruitment and fundraising efforts. In order to saturate the state of New Jersey with mass media tactics, we need to involve more credit unions and raise the level of funds.

This educational cooperative advertising effort effects every credit union in our state including business partners in the movement. As the general knowledge of credit unions increases through educational promotions in the mass media, so does the quality and quantity of all of our future members.

This "sum" of effort certainly is much greater than everyone's individual "parts." By pooling financial resources, we can truly make a difference in credit union awareness in New Jersey.

Participating in the NJCUL Statewide Advertising Campaign will give every credit union of every asset size a much better return on their investment, as the overall cooperative budget is greater and gives all credit unions more bang for their buck!

How can you contribute?

Because New Jersey's credit unions come in a variety of asset sizes, and each credit union's advertising budget varies, each credit union is capable of contributing on different levels, however we will accept any amount available for the cause. Likewise, any larger contributions are greatly appreciated.

* Minimum suggested donation is required to obtain a Committee Seat.

For more information the Statewide Advertising Campaign or to join, please contact the League's Public Relations department at 800.792.8861 or send an email to publicrelations@njcul.org.

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Awards Committee

For more information about the 2008 Awards Program, please contact by email: Sandy Langere or call 800.792.8861 x115

Remember: Award submissions are due back to the League office by July 25, 2008.

2008 Awards Committee:

• James Cotten,Chairman
• Thomas R. Cooke, Vice Chairman
• Sandy Langere, Staff Liaison

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Government Affairs Committe

Information is coming soon!

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Professional/Volunteer Development Advisory Committee

Since no one can better understand the skill needs of staff members better than they themselves, the New Jersey Credit Union League has created the Professional/Volunteerl Development Advisory Group to help chart the direction of its education, training and networking capabilities.

Founded on the premise that training is most effective when driven by clearly defined needs and objectives, the Professional/Volunteerl Development Advisory Committee will influence how training is developed and delivered throughout New Jersey.

Based on the advisory group's feedback, we have diversified course offerings to include such areas as: management and supervisory skills, communication and interpersonal skills, pre-sales culture, adapting to change, credit union orientation and subjects designed especially for small credit unions. Started in the spring/'summer of 2002 and expanding from here on out, multiple training sites will be located in the North, Central and South for added convenience. Consult the education calendar for more details.. Educational opportunities are also listed monthly in the Exchange newsletter.

Committee Members:

• Jodi Ann Cardilla, AVP of HR, Raritan Bay FCU
• Mary Conley, Member Services Manager, Morristown FCU
• Mary Lynn Gravino, Vice President, Bay Atlantic FCU
• Juliet Jaremko, President/CEO, Automatic Data Processing FCU
• Sean McDonald, Partnership Development Officer, Liberty Savings FCU
• Susan McNulty, CEO, Atlantic Health FCU
• Rosanna Rever, Education, First Jersey CU
• Glenn South, President/CEO, County Educators FCU
• Karen Walczak VP of Operations, Raritan Bay FCU
• Kathleen Wandras, VP Human Resources, United Teletech Financial FCU
• Barbara Agin, Director of Education & Training, New Jersey Credit Union League

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Youth Involvement Board

Committee Members:

• Susan McNulty, Chair
• Michele Weiss, Treasurer
• Laura-Ilene Harding, Secretary
• Kyle Jaremko
• Janine Jackson
• Bruce Matus
• Judite Pinho
• Bob Steeves
• Adrienne Bell-Kosinsk & Candice Areia, Staff Liaison

Congratulations to the winners of the 2007-2008 YIB Scholarships! Each winner will receive a $1000 Scholarship!

• Nina Bhagat- United Teletech Financial FCU
• Byron Londono- North Jersey FCU
• James Clements- ABCO FCU
• Christine Shen- Baker FCU
• Kayla Reynolds- Jersey Shore FCU
• Kyle Marra- First Jersey CU

The New Jersey Credit Union League wants to congratulate all of the applicants and credit unions that participated in this year’s program. For more information on the NJCUL YIB Scholarship Program, contact Adrienne Bell-Kosinski or Candice Areia at 800.792.8861.