Consumer Upset Over Big Banks Pushes Consumers to Credit Union Locator Sites

Posted by Marissa Anema Thursday, October 20, 2011 11:16:00 AM

New Jersey credit unions have seen a dramatic rise in hits on FindACreditUnion.com and aSmarterChoice.org over the past few weeks with hits reaching 73,633 for N.J.
credit unions yesterday afternoon. Compare this to September's hits of over 16,000.

Obviously the November 5th Bank Transfer Day, unhappiness over increased fees from large banks, and the large amount of press surrounding credit unions and other financial institutions has opened consumers up to the need to switch financial institutions.

These increased hits to the CU locator sites further emphasize the very substantial and unique opportunity that currently exists for credit unions. As fed-up consumers look to switch, credit unions can use Bank Transfer Day, or the message of the movement itself, to drive consumers to their door.

Credit unions can use a message in their marketing leading up to and around the Nov. 5th date such as the one available through NJCUL's "Banking You Can Trust" Toolkit that states "I Love My Bank Because it's Not a Bank". To access the toolkit visit www.njcul.org/banking-you-can-trust-toolkit-.aspx. A login and password is required to access the page. If you do not have a login and password, visit www.njcul.org/Secure/Register.aspx.



One N.J. credit union, Financial Resources FCU, is using billboards that simply state "IditchedmyBankforaCreditUnion.com" and lead consumers to a microsite with information on the credit union movement as a whole.



For more information on Transfer Day, visit the event page on Facebook. Credit Union Times has also been running stories about what credit unions around the nation are doing to help promote this viral movement. Check them out at www.cutimes.com.

Comments

Comments are closed on this post.