What is the Banking You Can Trust Campaign (formerly Ad Co-Op)?
The Banking You Can Trust Campaign, formerly the Ad Co-Op, is a way for credit unions to pool resources and build awareness about the benefits of credit unions throughout New Jersey.
Why Should Your CU Participate?
Both credit union investments and the League's investment are pooled together to get the most exposure for credit unions. Ads are used to spread the benefits of credit union membership to all New Jersey residents.
What are the Benefits of Participating?
A popular benefit for contributing credit unions are the :30/:30 split commercials we do with some of the radio stations we advertise on. We have also carried this program over to our cable television advertising with split :15/:15 split commercials. Credit unions that make an investment can participate in these at no additional cost. We are constantly trying to find ways to provide contributing credit unions with added value and do so as opportunities present themselves.
How Much Will it Cost the Credit Union?
Below is a chart that shows the different investment levels based on asset size.
NJ101.5 FM's Special Digital Advertising Package for NJCUL Member CUs
Reach a valuable and targeted audience shaping the New Jersey economy through a special advertising offer using NJ101.5’s digital platform. For more information on this custom tailored advertising campaign designed to help credit unions reach a targeted online audience, click here.
Questions, Comments, Suggestions?
Contact Marketing and Communications Manager Marissa Anema at firstname.lastname@example.org or 800-792-8861 ext. 117.