aSmarterChoice Video Billboard Up and Running in Times Square

Posted by Marissa Anema Tuesday, April 16, 2013 11:00:00 AM


WASHINGTON – The CUNA message touting credit unions’ better rates and lower fees and urging consumers to find a CU using is now visible in bustling Time Square in New York City.

(Photo courtesy of CUNA)

CUNA has arranged for the message to run hourly on the iconic CBS Screen on famed 42nd Street starting Monday, April 15th, through July 4th, a period that also encompasses CUNA’s America’s Credit Union Conference in New York City June 30 – July 4 at the nearby Hilton New York.

"We all know we need to do a better job in spreading the word about credit unions. This is an important step to making our message more visible," said Paul Gentile, CUNA's executive vice president of strategic communications and engagement. "Credit unions are trusted. Credit unions are a better deal. Credit unions are 'aSmarterChoice' for consumers and we are going to use every tool we can to get that message out. I am confident we will see results from this latest initiative."

The billboard touts the credit union difference in rotating messages displayed in the colors of aSmarterChoice, the consumer website developed by CUNA and the state credit union leagues.

"Need a bank you can trust? Try a CU. Better rates. Lower fees. Great service…and no stockholders," the CUNA billboard says. It then drives viewers to, developed by CUNA and the state credit union leagues to provide a comprehensive credit union locator that includes every credit union in the U.S. 

The billboard's run encompasses the timeframes of CUNA's America's Credit Union Conference in New York City June 30 at the nearby Hilton New York and the tourist-packed July 4th holiday. Also during the eight-week period, New York will celebrate such high-profile events as the Tribeca Film Festival, Memorial Day, the AIDS Walk, and Father's Day.


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