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DESCRIPTION:Your credit union has finally made the decision to jump into th
 e world of social networking and wants to start using Facebook. As the wor
 ld’s number one social network\, it’s certainly a good place to start. Ove
 r one billion people are part of this global community. Since “you never g
 et a second chance to make a first impression\,” how can your credit union
  prepare for the transition into the online social world? What steps are n
 eeded to get started quickly\, but also ensure you’ve dotted your “i”s and
  crossed your “t”s? This session is intended for the newer business user t
 o Facebook. It will address the issues surrounding Facebook and how they i
 mpact a credit union’s participation and engagement strategy. HIGHLIGHTS D
 ocument the important conversations leading to your credit union’s involve
 ment in social networking\, including proper risk and readiness assessment
  tool strategies Compliance risks: advertising\, retention\, and liability
  Is Facebook the right place for your credit union? Setting accomplishment
  expectations Importance of staff training so employees understand why you
 r credit union is launching a Facebook page and how to communicate this to
  members Whether to provide Facebook access to credit union employees and 
 the pros and cons for giving them access Basic elements of Facebook page l
 ayout: how to leverage the cover photo\, applications\, and timeline to en
 sure people are informed and keep coming back Content-creation strategies:
  get your posts seen by understanding Facebook’s EdgeRank and what it mean
 s when you produce page content WHO SHOULD ATTEND? This informative sessio
 n is designed for both senior management as well as the hands-on marketing
  manager. Anyone involved in\, or responsible for\, the marketing and prom
 otion of your credit union will come away with good ideas that can be impl
 emented. ABOUT THE PRESENTER – Eric C. Cook\, WSI Internet Consulting Eric
  Cook was the driving force behind many of his bank’s strategic technology
  initiatives\, taking his community bank online in 1995 as one of the firs
 t “hometown” banks in the nation with a web presence. He brought customers
  real-time online banking capability and a variety of other online conveni
 ences in his 15 years with the bank. Starting as a teller\, and culminatin
 g his career as a as regional president for a Michigan-based\, publicly-tr
 aded community bank\, Eric left banking in 2007. Eric now owns his own con
 sulting practice\, focused on helping organizations (especially financial 
 institutions) better understand and leverage the power of the Internet as 
 a strategic business tool. He uses hands-on experience combined with state
 -of-the-art Internet solutions to help clients achieve online success thro
 ugh creative web development\, online marketing\, and social media strateg
 ies. PLEASE NOTE: Your registration fee allows you to have one telephone c
 onnection. However\, as many people as you like may listen from your offic
 e speaker phone. If you register for the webinar\, your registration fee a
 lso includes one internet connection from a single computer terminal. THRE
 E REGISTRATION OPTIONS 1. LIVE WEBINAR The LIVE WEBINAR option allows you 
 to have one telephone connection for the audio portion and one Internet co
 nnection (from a single computer terminal) to view online visuals as the p
 resentation is delivered. You may have as many people as you like listen f
 rom your office speaker phone. Registrants receive a toll-free number and 
 pass code that will allow entrance to the seminar. The session will be app
 roximately 90 minutes\, including question and answer sessions. Seminar ma
 terials\, including instructions\, pin number\, and handouts will be email
 ed to you prior to the broadcast. You will need the most current version o
 f Adobe Reader available free at www.adobe.com. 2. ON-DEMAND WEB LINK** AN
 D FREE CD ROM* Can't attend the live webinar? The ON-DEMAND WEB LINK** is 
 a recording of the live event including audio\, visuals\, and handouts. We
  even provide the presenter's email address so you may ask follow-up quest
 ions. Approximately 1 week prior to the webinar\, you will receive an emai
 l with the web link. This web link can be viewed anytime 24/7\, beginning 
 6 business days AFTER the webinar and will expire 6 months after the live 
 program date. But there's more . . . AS AN ADDED BONUS\, you will also rec
 eive a FREE audio/visual CD ROM.* The CD ROM includes the original audio/v
 isual presentation\, the question and answer sessions\, and the handouts. 
 Use the on-demand link or this "off-the-shelf" training program for those 
 that could not attend the live seminar and for future training. 3. BOTH LI
 VE WEBINAR AND ON-DEMAND WEB LINK** (INCLUDES FREE CD-ROM*) Includes optio
 ns 1 and 2 above *CD Rom for PC use only **All materials are subject to co
 pyright and intended for your credit union's use only. NEW! Listen on your
  iPad\, iPhone\, or Android. Instructions will be emailed to you with the 
 on-demand link. INVESTMENT: $199.00 Webinar per connection $199.00 Archive
 d On-Demand Web Link &amp\; Free CD ROM $249.00 Both Live Webinar &amp\; A
 rchived On-Demand Web Link &amp\; Free CD ROM TIME: 3:00 p.m. - 4:30 p.m. 
 To register and pay by check\, email Mary Zelinsky at mzelinsky@njcul.org 
 and your credit union will be invoiced. To register and pay online\, click
  here.
DTEND;TZID=Eastern Standard Time:20130213T163000
DTSTAMP:20130521T200734
DTSTART;TZID=Eastern Standard Time:20130213T150000
LOCATION:
SEQUENCE:0
SUMMARY:> Webinar: Facebook 101 Getting Started: Policies\, Risk Assessment
  & Next Steps
UID:ce18e9b0-ecbb-440f-879e-88ad42d6aae7
URL:http://www.njcul.org/-webinar-facebook-101-getting-started-policies-ris
 k-assessment-next-steps-2013-02-13.aspx
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