05/06/14 - Archived VirtualCorps Webinar: CafeGive Leveraging Social Media and Community Programs to Increase Members

05/06/14 - Archived VirtualCorps Webinar: CafeGive Leveraging Social Media and Community Programs to Increase Members $99.00

 

Marketing - Social Media - CafeGive Leveraging Social Media and Community Programs to Increase Your Member Base and Build Brand Preference

A great social media strategy is a “must” of today’s brand interaction, new member, and marketing initiatives. All Credit Unions understand the importance and value of social media, yet very few can cut through the “commotion promotion” and meaningfully connect with fans and consumers.

Effectively leveraging your credit union’s community programs can help you stand out in a sea of social
media chaos.

Learn how to effectively use social media to build deeper connections with members and fans around the causes they love and your community based mission. You can cut through the chaos of social media, drive community engagement, and build brand preference for your
credit union.

Highlights

  • Review case studies and strategies behind successful social media campaigns
  • How Verity Credit Union to create a marketing campaign to increase member engagement
  • See how to build brand preference with your current community outreach.
  • How Patelco Credit Union organized an online disaster relief program in 3 hours
  • How Alaska CU1 Drives employee engagement with and showcases community giving.

Takeaways

  • Examples of successful social media campaigns
  • Identify what campaigns work for your credit union
  • Budget worksheet for social community engagement investments
  • Receive ½ hour campaign strategy consult
  • Case Study downloads

Who Should Attend
Marketing Directors, Marketing Managers, VP of Marketing, Social Media and Community Managers, CEO, CMO

Speaker: Sandra Morris
Sandra Morris CEO and Co-Founder at CafeGive Social is a marketing strategist, product specialist, nonprofit board member, and a seasoned speaker on topics including corporate social responsibility, leadership, and social media. Prior to CafeGive, her roles included CIO for Intel Corporation and Senior Executive and VP of Consumer Images Services for Kodak.