> Webinar: Pricing Consumer Loans for Profitability

Wednesday, June 19, 2013
3:00 PM Eastern Daylight Time
4:30 PM

Pricing for profitability is challenging enough without more legislation and regulation. Each credit union is unique in the marketplace, with a number of variables to consider when pricing and servicing consumer loans. But the one common denominator is the bottom-line challenge: you must be profitable to survive. It is no longer enough to base your rates on the institution next door. With this webinar, you will understand how to price to meet the needs of your members and institution. Learn to identify your true market competitors. Join us to gain insights to help you set competitive fees and rates that will increase loan profitability.


  • Understand which industries will revitalize lending for Main Street institutions
  • Determining the profitability of your consumer loan services
  • How to use rates, fees, and balances for optimal pricing
  • Using all loan factors in assessing risk
  • Easy ways to estimate costs, plus comparison benchmarks
  • What your economy of scale can tell you about strategic-pricing options


  • Consumer loan benchmarks
  • Competitive analysis framework
  • A pen-on-paper tool for integrating the four basic pricing strategies: cost, competitive, relationship, and value

This informative session would best suit staff involved with lending, finance, and pricing services.

ABOUT THE PRESENTER – G. Michael Moebs, CPA, MBA, Moebs $ervices, Inc.
Since founding his economic research firm in 1983, Mike Moebs has worked in the financial services industry. As an economist who understands the challenges affecting financial institutions, he’s developed such proprietary services as No Bounce® check management with the patented Debit Scoring® tool. Mike is perhaps best known for his firm’s Financial Services Pricing Survey. The most comprehensive study of its type, the survey collects data from over 2500 institutions nationwide on consumer and business checking accounts, ATM, debit cards, as well as payday lenders and retail merchants.

Prior to establishing Moebs $ervices, Mike served as a bank president, COO of a 14-bank holding company, credit union director, and director of 7 different banks. He received an MBA from the University of Chicago where he studied under Nobel Laureates. Mike received his CPA and undergraduate degree from the University of Illinois – Champaign/Urbana.

PLEASE NOTE: Your registration fee allows you to have one telephone connection. However, as many people as you like may listen from your office speaker phone.  If you register for the webinar, your registration fee also includes one internet connection from a single computer terminal.


The LIVE WEBINAR option allows you to have one telephone connection for the audio portion and one Internet connection (from a single computer terminal) to view online visuals as the presentation is delivered. You may have as many people as you like listen from your office speaker phone.  Registrants receive a toll-free number and pass code that will allow entrance to the seminar. The session will be approximately 90 minutes, including question and answer sessions. Seminar materials, including instructions, pin number, and handouts will be emailed to you prior to the broadcast. You will need the most current version of Adobe Reader available free at www.adobe.com.

Can't attend the live webinar?  The ON-DEMAND WEB LINK** is a recording of the live event including audio, visuals, and handouts. We even provide the presenter's email address so you may ask follow-up questions. Approximately 1 week prior to the webinar, you will receive an email with the web link. This web link can be viewed anytime 24/7, beginning 6 business days AFTER the webinar and will expire 6 months after the live program date.  But there's more . . . AS AN ADDED BONUS, you will also receive a FREE audio/visual CD ROM.* The CD ROM includes the original audio/visual presentation, the question and answer sessions, and the handouts. Use the on-demand link or this "off-the-shelf" training program for those that could not attend the live seminar and for future training.

*CD Rom for PC use only
**All materials are subject to copyright and intended for your credit union's use only.

NEW! Listen on your iPad, iPhone, or Android. Instructions will be emailed to you with the on-demand link.

$199.00 Webinar per connection
$199.00 Archived On-Demand Web Link & Free CD ROM
$249.00 Both Live Webinar & Archived On-Demand Web Link & Free CD ROM

TIME: 3:00 p.m. - 4:30 p.m.

To register and pay by check, email Mary Zelinsky at mzelinsky@njcul.org and your credit union will be invoiced. To register and pay online, click here.