Tuesday, January 07, 2014
Eastern Daylight Time
Marketing/Strategic Planning – Strategic Planning and Implementation
The key to an effective strategic plan is not simply what we put on paper but knowing what we are actually going to get done. It’s better to create a simple plan on a few pages that is executed at a high level than to write a grand strategy that collects dust in a binder. Understanding the proper focus needed from the beginning is critical for proper implementation and success.
Establishing and understanding organization drivers
Aligning mission, vision, and values with goals – going beyond the numbers
Creating the necessary focus of initiatives
Developing the SWOT and market analyses
Implementing an “org-chart” goal setting structure
Executing the plan through communication and empowerment
Who Should Attend
CEOs and executive staff
Human Resources professionals
Future leaders and managers
Speaker: Ken Bator
Ken has more than 20 years of experience in helping organizations make money, save money, and survive internal challenges and tough economic conditions.
As a facilitator for training and strategic planning sessions and an expert in brand concept, marketing and management, Ken has helped hundreds of organizations since 2001. In addition to his career of working with CEOs, CFOs and COOs, he has also served as an executive of three different financial institutions throughout the country and has assisted many small- to medium-sized businesses to reach new levels of effectiveness.
Time: 3 p.m. to 4 p.m.
Cost: $99 per connection
To register and pay by check, email Mary Zelinsky at email@example.com and your credit union will be invoiced. To register and pay online, click here.