> Quick Bite: Generating Revenue While Having Members Value Your Brand

Thursday, November 07, 2013
11:00 AM Eastern Daylight Time
12:00 PM

While many front-line staff have had cross selling training, the prolonged down economy has taken a toll on the borrowing and use of financial services by consumers who have been impacted by it. To ensure the front line is tuned into the consumer mentality, this session will provide tips to cross-selling in a positive, rewarding way for both the member and the employee.

Tips that participants will gain from this training session are:

  • Making sure your nonverbal communication is appropriate for the stressed member
  • Using the right verbal communication for an empathetic conversation
  • Understanding how to cross-sell to men versus women with the gender differences
  • Leading cross sell tips to make the most of the time-challenged consumer
  • The session is designed to provide those tips that help front line staff create a better experience for members to set the stage for easier cross-selling to reach credit union goals.

Speaker: Nicolette Lemon founded LemmonTree Marketing Group, a full-service marketing agency, in 1984, providing strategic marketing solutions, MCIF analysis, and market research solutions to clients nationwide. From 2003-2010, with a team of advisors, she created and headed the faculty of the Credit Union Marketing University, a weeklong academically based program for which students earned Continuing Education Units (CEUs) from Arizona State University.

Location: Via Telephone

Time: 11:00 am - 12:00 pm EST

Educational Investment: $109.00 per telephone connection. Unlimited Listeners and Free Audio Archive

****You must be registered for this session to hear the audio-recorded version and receive handouts.****

AUDIO ARCHIVE! Can't tune in today? This session will be available on-line for 30 days after activation.

To register and pay by check, email mzelinsky@njcul.org and your credit union will be invoiced. To register and pay online, click here.