Tuesday, October 23, 2012
(GMT-05:00) Eastern Time (US & Canada)
When consumers are deciding what companies to use they increasingly do their research online. Online reviews can positively or negatively influence whether consumers come to your credit union. Whether you have an online presence or not, members will talk about your credit union. Do you know what is being said about you? Is your credit union taking advantage of free and inexpensive resources to reach new and current members online?
This QuickBite will help you effectively use online resources to help promote your credit union.
We will be discussing how to:
Update online business resources, such as, Yelp, Insiderpages and other similar online directories.
Take ownership over location-based site listings, such as Foursquare and Gowalla.
Monitor what is being said about your credit union online and respond to comments.
Use targeted online ads on Facebook and Linkedin.
Be efficient managing your online presence.
Speaker: Carla Day founded the first radio show specifically for credit union professionals, CU Chat Up in 2009. She currently hosts the CU Chat Up, radio show, writes for the website, and travels to credit union conferences to cover them through social media. She has spent over 15 years working at financial institutions in areas including: sales and service, lending, operations, marketing, and strategic planning. Carla earned a BA from the University of Iowa and Secondary Education teaching credentials from North Central College. She graduated from CUNA Management School with honors in 2008 becoming a Certified Credit Union Executive (CCUE) and in 2010 became a Credit Union Development Educator (CUDE).
Location: Via Telephone
Time: 11:00 am - 12:00 pm EST
Educational Investment: $109.00 per telephone connection. Unlimited Listeners and Free Audio Archive
****You must be registered for this session to hear the audio-recorded version and receive handouts.****
AUDIO ARCHIVE! Can't tune in today? This session will be available on-line for 30 days after activation.
To register and pay by check, email email@example.com and your credit union will be invoiced. To register and pay online, click here.