> Quick Bite: Creating a SEG Development Plan

Tuesday, February 12, 2013
11:00 AM Eastern Daylight Time
12:00 PM


In a world full of community-chartered credit unions, SEG acquisition and development is a dying art form. In this one hour session, you'll learn from the best in the country as nationally known credit union marketer, Eric Gagliano from MarketMatch shares case studies from CUNA BD Award Winners...and seasons it with his own personal expertise.

Topics will include:

·      Best practices from CUNA Award Winners

·      SEG Acquisition

·      What to do after they sign

·      Gaining SEG Penetration

·      On Boarding Techniques

Speaker: Eric Gagliano is a leading marketer with more than 15 years of marketing experience focused on strategic planning, branding, market research and product promotion. As the Vice President of Marketing at a $115 million institution in Ohio, Eric successfully increased brand awareness, member growth and services per member. Eric has achieved numerous awards for his work including the CUNA Marketing & Business Development Diamond Award, the OCUL Marketing Brilliance Award (5 times) and the CSCU Cameo Award. He was also a World Credit Union Professional Scholarship Nominee. Eric is a frequently requested speaker for groups such as the CUNA Marketing & Business Development Council, Marketing Association of Credit Unions, and numerous state associations.

Location: Via Telephone

Time: 11:00 am - 12:00 pm EST

Educational Investment: $109.00 per telephone connection. Unlimited Listeners and Free Audio Archive

****You must be registered for this session to hear the audio-recorded version and receive handouts.****

AUDIO ARCHIVE! Can't tune in today? This session will be available on-line for 30 days after activation.

To register and pay by check, email mzelinsky@njcul.org and your credit union will be invoiced. To register and pay online, click here.