Thursday, September 05, 2013
Eastern Daylight Time
Business development is not about bringing donuts to your select employee groups or passing out your business cards during chamber meetings. Business development is about positioning your credit union as a partner with key companies in your field of membership. If you want to grow your credit union’s membership then you must stop doing the same old routine and blow the doors off business development. As a seasoned executive who helped his credit union successfully add new SEGs and increase penetration levels with existing partners, Arnold offers information and ideas for improving your business development program.
This session covers the following:
Successful business development strategies
Partnering with existing SEGs to increase penetration levels
Using business services to enhance business development
Measuring, tracking an analyzing business development numbers
Business development tips and tactics
Speaker: Mark Arnold, CCUE, is senior vice president of Technology, Employee & Member Development for Neighborhood Credit Union. Arnold currently oversees and plans strategies for multiple departments, including marketing, business development, human resources, and training. He also directs activities and programs that promote a sales culture and is responsible for the credit union’s technology strategies. Arnold is a member of Neighborhood Credit Union’s senior management team, where he helps formulate solutions to organizational changes. Arnold chairs the credit union’s E-Tech team, which is responsible for implementing e-commerce and technology solutions to meet members’ needs.
Location: Via Telephone
Time: 11:00 am - 12:00 pm EST
Educational Investment: $109.00 per telephone connection. Unlimited Listeners and Free Audio Archive
****You must be registered for this session to hear the audio-recorded version and receive handouts.****
AUDIO ARCHIVE! Can't tune in today? This session will be available on-line for 30 days after activation.
To register and pay by check, email firstname.lastname@example.org and your credit union will be invoiced. To register and pay online, click here.