Tuesday, August 13, 2013
(GMT-05:00) Eastern Time (US & Canada)
Marketing is the core of the credit union. We'll help you jumpstart your planning and tactical marketing management in this lively session. Starting your strategic plan is just the beginning. This session will share the effective ways to get your strategic plan from the bookshelf and into the branch where it drives activity, focus and results. You’ll learn how to go from theory to actual planning and involving the entire organization!
Topics will include the following:
Easy strategic planning
Top 10 marketing tactics
Measuring your results
Session take-aways will include strategic plan samples and strategic guidelines.
Speaker: Bruce Clapp is a leading executive marketer with over 22 years of marketing expertise and the president of MarketMatch. During the past 19 years Mr. Clapp has served in various executive financial marketing leadership positions. Leading financial institutions with a local, regional and national scope into new product development, brand building and strategic planning success have been his career hallmarks. He has served in executive marketing and sales management roles at Bank One, Midfirst Credit Union, and Liberty Savings Bank. Prior to founding MarketMatch, Bruce championed a new financial institution consulting practice that focused on customer retention, acquisition, and loyalty marketing for the nation’s largest provider of value-added marketing.
Location: Via Telephone
Time: 11:00 am - 12:00 pm EST
Educational Investment: $109.00 per telephone connection. Unlimited Listeners and Free Audio Archive
****You must be registered for this session to hear the audio-recorded version and receive handouts.****
AUDIO ARCHIVE! Can't tune in today? This session will be available on-line for 30 days after activation.
To register and pay by check, email firstname.lastname@example.org and your credit union will be invoiced. To register and pay online, click here.