> Full-Day: Perception is Reality: A Focus on Your External & Internal Brand

Wednesday, May 08, 2013
10:00 AM Eastern Daylight Time
3:00 PM

This session is appropriate for Marketers, Branch Managers and CEOs as well. The credit union needs to work as team in their approach to delivering member service.

Part 1 - How to Have an Authentic Brand
A brand isn’t what you say you are - it’s what you actually do – everyday - in every single member interaction.

This session will focus on identifying your existing brand and determining if it is aligned with your member needs, market expectations and credit union’s personality. When you brand is aligned, you will have happier employees, more satisfied members and overall better retention and share of wallet.

● Learn the 4 pillars of authenticity
● Walk through the steps to review, define or create your brand
● Discuss how to have Disney-style service in your branch

Part 2 – Brand Your Department with ROI: Speaking the CEO’s Language
In your credit union, the marketing department is either the “arts and crafts” division or a valuable, strategic entity. How can you brand your department as the vital business-driver that it is?

This session will help your department speak directly to your internal target audience: the CEO and CFO.

● See new ways to look at ROI
● Ensure that all of the right CU players are onboard
● Learn 5 formulas for ROI and when to use them
● Discuss how to best use your results
● Receive valuable tools to take back to your CU

Trainer: Eric Gagliano, MarketMatch
Coming from the advertising agency world, focused on strategic planning, branding, market research, and product promotion, Eric Gagliano joined the credit union world in 2002 as the VP of Marketing at River Valley CU. As SVP of MarketMatch, Eric has enjoyed great success in increasing brand awareness, member growth, and services per member for clients across the country. Eric is a frequently requested speaker for groups such as the CUNA Marketing & Business Development Council, MAC, and numerous state associations. His blog can be read on most CU-related LinkedIn groups or directly at www.MarketMatch.Blogspot.com. Learn more about his company at www.WeKnowCreditUnions.com.

Note: This session qualifies as an “in-person” session for the Marketing Certification Program.

Locations: NJ Credit Union League "live" and via Video Conferencing at Atlantic FCU and Members 1st of NJ FCU.

NJCUL                              Atlantic FCU                       Members 1st of NJ FCU
299 Ward Street               37 Market Street                  37 West Landis Avenue
Hightstown, NJ 08520     Kenilworth, NJ 07033        Vineland, NJ 08360

Schedule: 10:00 am – 3:00 pm, lunch will be provided.

Tuition:
$150 million & above  $209.00
$33.8-150 million         $149.00
Under $33.8 Million     $ 69.00

To register and pay by check, email mzelinsky@njcul.org and your credit union will be invoiced. To register and pay online, click here.