Spend four days in this dynamic, interactive course and you’ll come away with a solid understanding of the art and science of pricing. Even if you consider yourself relatively experienced at pricing, you’ll gain new insights including:

• Pricing strategies - cost, competition, relationship, value and risk
• The basic economics of price and volume
• Factors affecting pricing - expense control, strategic direction, marketing orientation and price management
• The importance of implementing prices with choices and options
• The essence of price - Price is the service and the service is the price
• How all services are subject to price/volume relationships - whether demand-driven (loans, fees, and non-interest deposits) or supply-driven (deposits)
• How to apply price action to reduce expenses - becoming a low-cost producer of a service also allows you to be the low pricer

By learning how to price your products and services correctly you’ll see your day-to-day business grow dramatically.

What benefits will I take back to my institution? There are many important reasons to invest in The Pricing Institute:

• Earn back 10 times the cost of the program within 30 days with new price skills
• Learn how to price – not what to charge
• Know the price actions that reduce expenses
• Arm yourself with techniques to reduce APRs while increasing profits
• Identify ways to reduce fees while increasing fee revenue
• Become skilled at price transparency
• Make regulatory price compliance easy and seamless
• Learn how to manage the risks of pricing
• Gain knowledge to create value when pricing
• Discover price history and the value of not repeating pricing errors
• Understand the politics of pricing and learn to be a skilled price politician

Location:
Sheraton Philadelphia Society Hill Hotel
One Dock Street
Philadelphia, PA 19106

Registration Deadline: April 15, 2013

Registration Fee: $1,995*
*Call for discounts for multiple registrations.

By Phone 
Click here to let us know that you would like to talk to a representative.
(Don't forget to type in your phone number).

By Mail, Fax, or Email
Click Here for a print friendly form to fill out and mail, fax, or email.

Mail to:
Moebs Services, Inc.
964 North Shore Drive
Lake Bluff, IL 60044

Fax: 847-615-8010
Email: diane@moebs.com