> Marketing Conference: How to Engage Members, Align Goals and Successfully Manage Your PR

Friday, October 26, 2012
8:30 AM Eastern Daylight Time
4:00 PM

How to Engage Members, Align Goals and Successfully Manage Your PR

Click here to download the full brochure.

Discover “How to Engage Members, Align Goals and Successfully Manage Your PR” at NJCUL’s Marketing Conference to be held on October 26th at the League office. Save the date and don’t miss this must-attend conference!

Hear from Fred Brown, Director of Marketing at Northeast Family FCU, on how to “brand without borders”; NCUL’s very own Barbara Agin and Candice Nigro on how to market your credit union; David Southall, President/CEO of Innovations FCU, who will offer up a true marketing success story; and Eric Gagliano of MarketMatch, who will explain how to put ideas into action.

Join us on Oct. 26th at the League office from 8:30 a.m. to 4 p.m. for this great event!

8:30 am - 9:00 am


9:00 am - 11 am

Branding without Borders: Getting Your Prospects to See You as the Only One that Provides the Solution to Their Problem

(Fred Brown)

It’s not your tagline. Remember the one you developed over lunch. It’s not your logo that you had the copy store on the corner design. And most importantly, it’s not about being all things to all people. Your brand is the psychological and emo­tional relationship your members have with you. Think Coke, Kleenex, Google and Ivory Soap. Learn who you need to be, for the target you seek. Learn how to start and continue that relationship with more than just your products. Learn how to LIVE your brand. Learn how to develop these strategies in a cost effective manner and more importantly, use them effectively.

11:00 am - 12:00 pm

Marketing Your CU Through Media Channels

(Barbara Agin and Candice Nigro)

This session will include how to format stories (dos & don’ts), make relationships within the media and reinforce the value of story-telling. This working session will include a group activity for attendees to work with a recent or proposed publica­tion as a takeaway from the session.

12:00 pm - 1:00 pm


1:00 pm - 2:30 pm

Innovations FCU: A True Marketing Success Story

(David Southall)

CEO, David Southall will take you through the processes he underwent taking a failing credit union from $70 Million in assets to over $150 Million in assets through the use of various internal and external means. During this time, while more than doubling the size of the membership, he also achieved the objective of attracting a younger demographic group. The average member age has de­creased from 48yrs to 42 yrs.

2:30 pm - 3:30 pm

Putting Ideas Into Action

(Eric Gagliano)

The most surefire way to keep attending conferences is to show the valuable ideas you’ve learned. This session will help you to categorize, prioritize and pres­ent all of the great ideas that you’ll be taking back to your credit union from this conference. What fits into your marketing plan today and what is a great idea for later? You’ll know before you leave the conference.

3:30 pm - 4:00 pm

Session Wrap Up and Q & A

A wrap-up discussion reviewing the issues listed at the beginning of the day to ensure we all leave with a clear and concise action plan.


Above 100 Million    $209.00
25-100 Million           $159.00
10-25 Million             $109.00
Under 10 Million       $ 69.00

Early Bird and "4 or More" Discounts Available

A 10% discount is available for early bird registration (registering before September 28th) or for sending 4 or more attendees from the same credit union. To receive the Early Bird discount, enter the discount code “EarlyBird12” when checking out online. To receive the “4 or More” discount, enter the discount code “Group4” when checking out online. If you are registering via email or mail, please indicate which discount you wish to receive. Only one discount can be used at the time of registration and the discounts cannot be combined. 

Note: This Session qualifies as an “in-person” session for the Marketing Certification Program. For more information on this program, click here.

To register, send an email to Mary Zelinsky at mzelinsky@njcul.org and your credit union will be invoiced. To register and pay online, click here.