Playing the Game to Win:
Why ‘Likeability’ Leads to Success
Leaders sell ideas. Salespeople sell products and services. Credit union executives are leaders and salespeople. Successful credit union leaders not only need the buy-in of their own teams, but also their colleagues, community groups, lawmakers, and businesses. Consider how much more successful your credit union could be if you had complete buy-in from the leaders of your primary SEG group or your local community leaders? In order to meet and exceed credit union goals and contribute to the ongoing viability of the credit union movement, successful leaders have learned how to effectively influence these decision makers.
Communication expert Bill Graham will share his perspective on how being “likeable” can help you do that. He will share useful tools to help you be more likable, make emotional connections, and deliver messages that people remember.
This session will cover:
- Immediately usable tools to be more likable
- The mindset of the helpful leader
- Marketing your vision to your staff, members and community leaders
- Crafting messages into a single powerful idea
- Simple steps to telling stories so people remember your message and its value
- Obstacles to successful leadership communication
- The concept of good communication helping the listener win
Who is Bill Graham?
Bill Graham spent over a decade as Director of Creative Affairs for Procter & Gamble’s: As the World Turns, Guiding Light, and Another World. He trained writers, analyzed audiences, and delivered story notes for 7,000 hours of soap operas. He also taught acting at Stella Adler Conservatory. Prior to his TV work, he was Producing Director at Olney Theatre in Olney, MD.
At the same time, he was teaching actors at Stella Adler Conservatory the art of being more charismatic in front of an audience.
In 2002, Bill was asked to help a speaker for the anniversary of 9/11 at The Pentagon. That work led to coaching work for the speaker’s architectural management firm. Soon, he left the soap operas to form Graham Corporate Communications.
Today, he delivers keynotes and seminars in Leadership Communications, Likeability, and Storytelling for a broad range of clients. Bill’s audiences regularly include entrepreneurs, CEOs, legislators, mayors, association leaders, union leaders, teachers, social workers, pharmacists, scientists, dentists, physicists, chamber executives, and sales teams. His programs will help people make connections, improve relationships, and say the right thing.
Bill is on the faculties of Seton Hall’s Communications Department, George Mason’s Sports Management Department, and the US Chamber’s Institute for Organizational Management.
Click Here to View the Complete Brochure.
Time: 9:00 a.m. to 2 p.m.
Location: Forsgate Country Club, Monroe Township, NJ
How much does it cost?
Pricing for these sessions is tiered based on assets and is as follows*:
Over $100 million $179.00
$25 - $100 million $129.00
$10 - $25 million $ 79.00
Under $10 million $ 39.00
*A 15% discount is available for individuals who have attended an ELS session in 2010 and a 25% discount is available for credit unions that send three or more people. Please refer to the Registration Form for more information. To receive your discount when registering online, please enter the discount code "els15" for the 15% discount and "els25" for the 25% discount when checking out.
To register, e-mail Mary Zelinsky at mzelinsky@njcul.org (be sure to note name of attendee(s), credit union, and cost). Or register online here.