> Executive Leadership Series Session: Credit Union Differentiation Strategies

Tuesday, June 10, 2014
10:00 AM Eastern Daylight Time
2:00 PM

"Credit Union Differentiation Strategies" 

 George Hofheimer from the Filene Research Institute 

Time: 10:00 a.m. to 2 p.m.

Full Brochure

The credit union difference is well-known to people within the credit union system, but this only represents a small share of the financial services market. Credit unions’ relatively stable market share leads us to ask the following: Why do your members do business with your credit union? Why don't non-members do business with your credit union?

This session discusses current research and innovation efforts to encourage and promote differentiation strategies for your credit union. Specific topics to be covered include product innovation, young adult outreach, operational efficiency and corporate social responsibility (CSR) initiatives.

Meet the Speaker:

As Filene's head of research and innovation, George arms credit unions with the creative, yet practical ideas they need to be competitive. Prior to joining ​Filene, he spent eight years leading the executive education function for the Credit Union Executives Society (CUES).

Before his career in consumer finance, George lived for a number of years in Uzbekistan working for such disparate organizations as the US Peace Corps, Price Waterhouse, the American Council of International Education, and Qora-Tepa Village School. George earned an MBA from the University of Wisconsin-Madison. He previously served as board president at Willy Street Coop, a $40 million, 30,000 member grocery cooperative. 

299 Ward Street
Hightstown, N.J. 08520

How much does it cost?
Pricing for these sessions is tiered based on assets and is as follows*:

  • Over $150 million       $209.00
  • $33.8 - $150 million   $149.00
  • Under $33.8 million   $  69.00

*A 25% discount is available for credit unions that send three or more people. To receive your discount when registering online, please enter the discount code "els25" for the 25% discount when checking out.

To register, e-mail Mary Zelinsky at mzelinsky@njcul.org (be sure to note name of attendee(s), credit union, and cost). Or register online here.