> America Saves Week

Monday, February 24, 2014 All Day - Saturday, March 01, 2014





is an annual opportunity for organizations to promote good savings behavior and a chance for individuals to assess their own saving status.


Credit unions can directly benefit by participating in ASW to:

  • Attract new members
  • Increase account balances
  • Encourage members to save automatically through direct deposit
  • Sign up members as America Savers to help support their ambition to save 
  • Using an embeddable pledge form on your website, you can track your impact in the community
  • Provide directly, or in partnership with others, financial education classes, events, and seminars
  • Potentially receive free media coverage

Credit unions can participate in America Saves Week in a variety of ways:

  • Market to current and potential members to save and build wealth better—offer no-fee savings accounts at low opening balances ($25 or less) with incentives introduced during the Week, offer incentives for making deposits into current accounts, offer low cost IRAs, CDs or other wealth- building accounts, offer special emergency savings accounts
  • For current business members, reach out to their employees (At Work programs) to make savings automatic, and set up an emergency savings account or wealth building account through payroll deduction
  • Have members take the Pledge to Save
  • Make available America Saves pledge forms at teller windows
  • Offer financial education classes and/or one-on-one counseling in partnership with nonprofit organizations
  • Use America Saves Week to expand outreach, education, and new deposit promotions
  • In school presentations to students and teachers, encourage opening or adding to an existing account. The accounts can be savings, IRA, CD, or other wealth-building accounts
  • Host motivational workshops with partner organizations such as schools, nonprofits or at a library
  • Enclose America Saves Week flier in statement envelopes
  • Feature America Saves Week on Web site
  • Put a link on Web site to America Saves Week
  • Feature America Saves Week in advertising campaign
  • Hold a press event promoting America Saves Week and institutional goals for increasing saving